Dropshipping has exploded in popularity over the last few years as an easy way to start an ecommerce business. The great thing about dropshipping is that it allows you to sell products without having to deal with inventory or shipping.
Instead, when you get an order you simply purchase the product from a supplier who will then ship it directly to your customer. This takes a lot of the hassle out of running an online store.
Learn – How to Start Dropshipping Store on Shopify
In this guide, I’ll walk you through exactly how to start dropshipping on Shopify as a complete beginner in 2024.
We’ll cover:
- Finding winning dropshipping products
- Setting up your Shopify store
- Connecting with suppliers
- Building your product pages
- Running Facebook ads
By the end of this guide, you’ll have all the knowledge needed to launch your own successful dropshipping store business!
Choosing a Dropshipping Supplier
The first step to starting your dropshipping business is finding a good supplier. The supplier will source, store and ship your products so you don’t have to care for that.
There are a few great options for beginner-friendly dropshipping suppliers like Oberlo, Spocket, and Dropified.
I recommend Oberlo to start since it integrates directly with Shopify and has a great selection of products.
Oberlo allows you to easily import products to your Shopify store with just a few clicks. It’s completely free to use with Shopify so it’s perfect for dropshipping beginners.
Once you connect Oberlo to your store, you’ll be able to choose from thousands of products to import. Oberlo sources inventory from proven suppliers so you know the products are good quality.
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Finding Winning Products to Sell
The next step is finding winning products to sell in your Shopify dropshipping store.
You want to look for proven best-sellers that are already popular. Some places to find winning products include:
- Oberlo’s Best-Selling section
- Viral products on Facebook, Instagram, TikTok
- Top products on Amazon, Etsy, eBay
- Trending Google searches
Make sure to thoroughly validate any product before adding it to your store. Check that it has strong reviews and existing sales activity.
Also ensure the product fits into a passionate niche and solves a real need for customers. By selling proven products in hot niches, you’ll boost your chances for sales.
Setting Up Your Shopify Store
Once you’ve found some winning products, it’s time to set up your Shopify dropshipping store.
Shopify makes it super easy to create a beautiful, professional online store. You can launch a 14-day free trial without needing a credit card.
Follow these steps to set up your store:
- Sign up for Shopify and choose a plan. The basic Shopify plan is perfect for starting out.
- Pick an easy-to-remember domain name for your store.
- Select a sleek theme and customize it to fit your brand. Use the default “Debut” theme or explore paid themes.
- Fill out your store’s policies, optimize SEO, and add branding elements like your logo.
- Use Oberlo or right ecommerce platform to import your products to your store. Simply search for a product and click “Add to Import List”.
In just a few hours you can have a gorgeous online store ready to drive sales!
Building High Converting Product Pages
To maximize sales, you need high converting product pages. Well-designed pages establish trust, show value, and motivate customers to buy.
Follow these tips when building your pages:
- Catchy titles and intriguing product descriptions
- High-quality photos showing the product in use
- Customer reviews, testimonials and trust badges
- Clear pricing, shipping, and returns information
- Strong calls-to-action like “Add to Cart”
Make sure your pages have a consistent look and feel. Use the same fonts, colors, and layout across your store. Consistency builds your brand identity.
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Set Up Payments to Accept Orders
To process real orders, you need payment processing through Shopify Payments or an integrated gateway like Stripe.
Under Shopify Payments settings:
- Submit required business identity/tax documents
- Enter bank account for payouts
- Review currency and country-specific requirements
This sets up secure checkout and the ability to collect customer payments on your dropshipping store.
Market and Grow Your New Dropshipping Business
With your Shopify dropshipping store set up, it’s time to drive traffic and sales through marketing:
- SEO – Optimize your site and product pages to rank highly in search engines.
- Social media – Promote your products actively where your audience hangs out.
- Influencers – Recruit relevant influencers to review and share your products.
- Paid ads – Run targeted Facebook, Instagram and Google Shopping campaigns.
- Email marketing – Collect customer emails and nurture leads with campaigns.
Continually test and refine your marketing approach based on data and sales. Learning marketing skills is crucial for any successful online business.
Running Profitable Facebook Ads
The final step is driving traffic to your store by running Facebook ads. Facebook and Instagram ads are perfect for dropshipping businesses.
Here is a simple blueprint for setting up your first campaigns:
- Create a Facebook ad account and connect it to your Shopify store.
- Build a detailed audience based on your product’s target customer. Use interests, demographics, and lookalike audiences.
- Design an eye-catching ad with engaging copy and compelling creatives.
- Send traffic directly to your product page and use a purchase conversion campaign objective.
- Start with a small daily budget of $5-10 per ad set while testing.
- Analyze results and optimize your ads for lower costs and higher conversions.
As you scale, make sure to carefully watch your ad spend, costs per purchase, and profit margins. Mastering and maintaining profitable ads is key for dropshipping success.
Conclusion
Starting a dropshipping business on Shopify is easier than ever in 2024. Follow this beginner’s guide step-by-step to get your own store up and running in no time.
Find winning products, set up your Shopify store, connect with suppliers like Oberlo or Alibaba or any other, build high-converting product pages, and run targeted Facebook ads.
Dropshipping enables anyone to start an ecommerce brand that can be run anywhere with just a laptop and internet connection.
So what are you waiting for? Now is the perfect time to tap into the potential of the fast-growing dropshipping model!
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