Microsoft Clarity: A free Tool to Visualize User Behavior on Your Website
Do you want to know how real people actually use your website? What they click, what they ignore, what they scroll, and what they get frustrated with? If yes, then you need a tool that can capture and analyze user behavior on your site. And one such tool is Microsoft Clarity.
What is Microsoft Clarity?
Microsoft Clarity is a free, easy-to-use web analytics product that gives you the ability to visualize user behavior on your site. Clarity provides a powerful set of tools in the form of click & scroll heatmaps and replays of user sessions. You can use Clarity to:
- See where people click, what they ignore, and how far they scroll on your pages
- Watch how people interact with your site elements such as forms, buttons, menus, etc.
- Identify user frustration points such as rage clicks, dead clicks, excessive scrolling, etc.
- Test out new ideas and measure their impact on user behavior
- Connect Clarity with Google Analytics to seamlessly integrate these two platforms
Clarity is easy to set up and does not affect your site’s loading speed or performance. It also respects user privacy and complies with GDPR and CCPA regulations. Clarity does not sample or limit your data collection and allows you to access all your data for free.
How to use Microsoft Clarity?
Once you have signed up for Clarity, you need to add a small snippet of code to your site’s header. This code will enable Clarity to track and record user behavior on your site. You can also use plugins or integrations to add Clarity to your site if you are using platforms such as WordPress, Shopify, Wix, etc.
After adding the code, you can access the Clarity dashboard where you can see the summary of your site’s data such as sessions, users, page views, device types, etc. You can also see the metrics for each page on your site such as clicks, scrolls, dead clicks, rage clicks, etc.
Features of Clarity
The main features of Clarity are heatmaps and session recordings. Let’s see how they work:
- Heatmaps: Heatmaps are visual representations of user activity on your pages. They show you where people click (click heatmap), what they ignore (un-clicked heatmap), and how far they scroll (scroll heatmap). You can generate heatmaps for any page on your site and filter them by date range, device type, country/region, etc. You can also share heatmaps with others by generating a link.
- Session recordings: Session recordings are video replays of user sessions on your site. They show you how people navigate through your site, interact with your elements, fill out forms, etc. You can watch session recordings for any session on your site and filter them by date range, device type, country/region, etc. You can also segment sessions by various criteria such as landing page, exit page, referrer, duration, etc.
Clarity also provides you with powerful insights powered by machine learning. These insights help you discover where users get frustrated and turn these problems into opportunities. Some of the insights are:
- Rage clicks: Rage clicks are when users repeatedly click on an element that is not working or responsive. This indicates user frustration and dissatisfaction.
- Dead clicks: Dead clicks are when users click on an element that has no functionality or feedback. This indicates user confusion and expectation mismatch.
- Excessive scrolling: Excessive scrolling is when users scroll up and down repeatedly on a page without finding what they are looking for. This indicates user dissatisfaction and poor content quality.
- Quick backs: Quick backs are when users quickly go back to the previous page after landing on a page. This indicates user dissatisfaction and irrelevance.
You can see these insights on the dashboard or on the session recordings. You can also use these insights to filter sessions and heatmaps to focus on the problematic areas.
Clarity also allows you to connect with Google Analytics to get a deeper understanding of user behavior driving the data. You can link your Google Analytics account with Clarity and see the Google Analytics metrics such as bounce rate, time on page, conversions, etc. for each session and heatmap. You can also see the Clarity metrics such as clicks, scrolls, dead clicks, etc. for each Google Analytics segment.
Why use Microsoft Clarity?
Microsoft Clarity is a useful tool for anyone who wants to improve their website’s usability and conversion. By using Clarity, you can:
- Understand how real people use your site and what they want
- Optimize your site’s design, layout, content, navigation, etc.
- Identify and fix user frustration points and bugs
- Test and validate new ideas and features
- Increase user satisfaction, engagement, and retention
Clarity is also free, easy, and privacy-friendly. You can use Clarity without any cost, hassle, or risk. You can also enjoy all the features of Clarity without any traffic limits or forced upgrades.
Conclusion
Microsoft Clarity is a free web analytics product that gives you the ability to visualize user behavior on your site. Clarity provides you with click & scroll heatmaps and replays of user sessions. You can use Clarity to see where people click, what they ignore, what they get frustrated with, and how to improve your site’s usability and conversion. You can also connect Clarity with Google Analytics to seamlessly integrate these two platforms.
If you want to know how real people actually use your website, then you should give Clarity a try. You can sign up for Clarity here: https://clarity.microsoft.com/
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